Submissions Updates

Does Your Book Crossover? – Genre Breakdown

I recently had the pleasure of participating in a Q&A on Twitter for authors via the wonderful #ontheporch community. It’s a hashtag for writers about writing run by these two lovely writers:

The theme for the hour was “Writing Commercial Fiction” and the discussion was both fun and fast.

I realized, as I often do during Q&A sessions with authors, how much information I take for granted as a literary agent. I have learned so much on the other side of the desk, and it’s easy to forget how mysterious it all seemed once upon a time. One particular question that appeared to cause a lot of anxiety was whether or not a manuscript fell into the “crossover genre.” Writers were unsure what crossover meant, yet they had heard it was important that their manuscript achieved that status. I’d be pretty anxious too!

So, to clarify. Crossover isn’t a genre, it’s an adjunct of the genre, and it’s used as a label in publishing mainly for marketing purposes. In a literal sense, your manuscript is crossover when it “crosses over” from one genre to the next, e.g. a thriller in an urban fantasy setting. Publishers love crossovers because they can potentially be bought by fans of both genres, i.e. it “crosses over” to different audiences, which means, more money.

Crossover can also pertain to the type of writing, e.g. you’ve written a romance but the language is so elevated it could be considered upmarket or even literary. In these cases the term crossover is often dropped and occasionally the commercial genre label is dropped as well, and instead it’s referred to “upmarket” or “bookclub” fiction.

The most common use of the term crossover (and where the most confusion seems to happen) is referring to the age range of the reader. In particular YA (young adult) novels are considered crossover when the publisher is hoping to reach not only teenage readers, but adult readers as well. For example, The Hunger Games was read widely by both kids and adults, and its crossover appeal is what drove a lot of its popularity. In the technical sense the reverse is possible, i.e. adult books can crossover to kids, but this is far less common, and not used in marketing. When pitching a crossover in age range, it’s always in terms of aging up, e.g. a middle grade that can appeal to young adults, YA to adults, etc.

So what does this all mean for you the author? Knowing if your manuscript is crossover or not, shows a better understanding of the market, which can only further help your submission. Unsure? Then stick to your main genre and reader age. An agent can spot a crossover even if it’s not stated as such. But if you do claim it’s a crossover and it’s not, then that may cause the agent to believe that you don’t understand the market you’re writing for or that you are trying to overcompensate for something lacking in the writing itself. This won’t kill your submission necessarily, but it won’t help.

Hope this helps and happy writing!

Mary C. MooreJanuary 25, 2017

 

The San Francisco Writers Conference (SFWC) is hosting an auction with proceeds benefitting both the San Francisco Writers Foundation and the social justice organization EveryLibrary. There are some wonderful items up for grabs including a full manuscript critique by Fuse literary agent Tricia Skinner and and the first 25-50 pages critique by my KC&A colleague Amy Cloughley.

 

I’ve donated a query letter and first 10 pages critique. Literary agents often ask for your first 10 pages when you submit your query. This is why the beginning of your novel is so important. Get in-depth and personalized feedback on your query and first 10 pages if you win this item. It’s already gotten 38 bids! There’s still 24 hours left to bid and donate to this wonderful cause. Visit the SFWC auction page for more information.

Click to bid here.

Comparable Titles: Why Literary Agents Want Them

Comparable titles, agents love ’em, writers hate ’em.

They are a required part of my submission form, so I’ve seen the gambit of writers attempting to get out of answering the question. Multiple “n/a,” several “I don’t know,” and more than I care to count of “my manuscript has no comparable.” Even had annoyed emails asking why agents ask writers to jump through so many hoops.

There is a staggering amount of advice on how to query agents online, including how to choose your comparable titles. Search “comparable titles query” and multiple posts by successful writers and legitimate agents pop up.

Rather than regurgitate this easily accessible information, I’ll focus on what comps mean to me when considering a submission.

Whittling down submissions is like any other job application process, first the applicant has to meet the bottom line. I developed my submission form to ensure those that queried me already fit the mold of clients I’m looking for. It’s not a perfect system, but it works for the most part. I do have the occasional chuckle at some of the gaffes I’ve seen especially, as mentioned above, with the answers to the comparable titles section. Don’t worry though, there is only one answer to this section that will actually get you an auto-reject. To win this distinction you have to be an author who claims there is no comparable to your book, i.e. your manuscript is totally unique.

Not only is this not true, it’s incredibly egotistical on the part of the author, and that kind of ego is not one I want to work with. Close behind these “one of a kind” types are writers who say they are the next big franchise series, e.g. “My book is the next Harry Potter.” Perhaps it’s not their ego, but they might have the expectation that they will make the kind of money JK Rowlings does. And their agent will be expected to fulfill this dream or die trying under a mountain of anxious and demanding emails.

Answers such as “n/a” or “I don’t know” may not win you any points, but I won’t toss your sub. I will assume however that you are either lazy (not a great first impression) or unknowledgeable about the publishing industry (which makes me wary as I’m looking for long-term clients i.e. understand the time it takes to get published and the professional demands of being an author).

Moving on to authors who actually come up with comp book titles. First, thank you for trying. It is appreciated.

Those of you who use my clients’ work as comps. Clever idea, however be aware that I know these works more intimately than almost anything else on the shelves. I’ve helped edit, revise, flesh out characters, even out pacing, catch plot holes, develop marketing copy, title it and so on and so on. If you’re using one of them as a comp, be damn sure you’ve read it and your manuscript really does compare. Because I sure as hell will. . . and kudos for having the cajones. 

Then there’s the chart-toppers like Divergent and Game of Thrones. These are over-used, and will not give your sub any distinction. I guarantee the past five fantasy submissions used GoT as a comp, so I’ll just glaze over these. Or there’s the old, even out-dated comps like Wicked or The Hobbit. I don’t mind these as much as many agents seem to, it at least shows me the author knows vaguely who their target audience is. What prevents old comps from adding to your submission package is that the odds that I know the editor are slim, and the imprint that first published these books may not be publishing similar books currently or may even be defunct.

Because that’s really why agents want to see comparable titles. If they are good, nay great, comps, then they will give us an instant idea of who and where to send it to. Recent books like The Star-Touched Queen and Certain Dark Things have both been mentioned or reviewed by me online. I know the editors of these books and I know the imprints that published them. If your book is comparable, then you have honed in on the right agent.

Mexico City vampires! Can’t wait to read this. #bookstagram #diadelosmuertos 💀💀💀

A photo posted by Mary C. Moore (@marycmoore) on


Not that I’m expecting you to stalk my social media or have perfect knowledge of what I’ve read recently. But if you write in the genre I represent and you choose comps that are moderately successful titles from the past year or two in that genre, chances are I’ve read them or at least heard of them and so know who published them. (If not, that’s on me.)

In closing, if you use recently published successful books as comps, they can really make your submission stand out of the pile. But if you don’t manage that, it’s okay. I’ll still consider your submission.

Titling Your Manuscript For Submission: An Agent Weighs In

Artwork by Marcus Connor at Brainless Tales

A quick Google search will bring up a host of useful articles with tips on how to title your novel. Rather than regurgitate the information already easily available, this post will dig into my own personal (and I like to think professional) point of view and focus on those books that are in the manuscript phase, i.e. soon to be out on submission or wallowing in the slushpile.

As I evolve and grow into my occupation, I am surprised by how much I am continually learning and changing. Writing rules that I believed were absolutes in my first year are now not as important to me as writers who have clear longterm career goals. Genres/writing styles that I once thought to be marketable fall behind as marketing trends point me in a different direction. And the amount of time I spend on each submission, has dramatically fallen. Before you get indignant, hear me out. I know, more than ever before, what type of client I’m looking for and what kinds of projects I want. Eighty-five percent of the time I can tell from the query alone that we are not a good match. The other fifteen? Those will eventually get a closer look. They will queue in my inbox (hopefully not too long), waiting for the day I can muster up a few hours to examine them. When that day comes, first I have to recall why the submission is sitting there. Perhaps the author’s website or bio impressed me. Maybe their opening pages caught my interest or their particular writing style intrigued me. But if I have difficulty pinning down why I kept it, odds are I will pass. If it didn’t stick with me after percolating awhile, then I move on to those that did.

One of the biggest aspects of a submission that will help it stick in my memory is the title. If I remember the title, most likely I’ll remember the query, the writing, and the reason I’ve kept it around. And I’m going to boldly make the conjecture that most agents and editors would agree with me.

Titles that tend not to stick are those that are hard to pronounce or have made-up words (here’s looking at you SFF writers!). Long titles will be a problem as well, unless it’s a catchy phrase. In general if people give you a “huh” expression when you tell them the name of your book, time to rethink it.

The takeaway from this? Your title shouldn’t be a half-fast decision nor a personal choice (most titles will change a few times through the publishing process anyway, so you don’t want to get attached), rather it should be considered another tool to market your book, a piece of the submission whole package. Research the craft of titling your book as carefully as you are researching the agents you choose to query (operating under the assumption that if you are reading this, you are researching literary agents) and hopefully you will come up with a title will make your submission stand out in the slush.

And, given my baby girl has let me sleep that night, I’ll remember your submission.

Freelance Editors: The Good, The Bad, and The Ugly

It’s harder than ever for debut books to break into traditional publishing. The struggle is real. And it prompts authors to seek out any and every avenue that will boost their chances. Conferences, webinars, classes, critique partners are all in a writer’s potential arsenal. One of the biggest weapons, and the most dangerous, is the freelance editor. “Will hiring an editor make a difference, and if we did should we mention it in the query?” is a question often posed to agents; which is difficult for us to answer on the spot. One because there are different types of editorial and we aren’t sure what your manuscript needs:

  • Developmental? An examination of the overall structure/plot/characters/pace etc. Helps a writer find plot holes, fill out flat characters, remove unnecessary tangents, and ensure the story arc is complete. This is the most common type of editorial that agents already do, but if there’s more than a few of these types of issues, it will be rejected.
  • Copy-editing? An examination of the structure of the prose itself. Helps a writer enhance their prose line by line, streamlining sentences and fleshing out the narrative. If a submission desperately needs this, an agent will pass (unless the project is something they are very specifically seeking or it’s nonfiction). All manuscripts will go through a copy-editing phase before publication, but a basic sound narrative should already be there when submitting.
  • Proofreading? An examination of grammar and spelling. Helps a writer catch any grammatical or spelling errors. This is the last edit on a manuscript and the first issue noticed by a reader. An agent will not take on a manuscript littered with errors, as they would have to spend valuable time correcting them before submitting it to editors.

Two because, with the internet, the self-publishing revolution, and the economic recession that squeezed the traditional houses, there has been an explosion of freelance editors hanging out their shingle and not all are right for your work. We don’t want to be the one to tell you that you may have wasted your money (if a traditional deal is your goal).

If the author decides to hire an editor, they should tread lightly and do their research.

The Good, The Bad, and The Ugly.

Although the movie that inspired this title has some gorgeous cinematography, stellar story arc, and an awesome theme song, due to its casual racism and utter lack of female characters, here the Good, Bad, and Ugly have been replaced by real-life badass female wild westerners.*

The Good. Mary Fields, often called “Stagecoach Mary,” was born into slavery around 1832, and after being emancipated at the age of 30, made her way west to Montana. Fields, who was very tall and extremely strong, worked as a general handyman and laborer at a school for Native American girls. She had a reputation for being strong, blunt, and more than willing to get in fights with people who annoyed her. At one point the local medical examiner claimed, she had “broken more noses than any other person in central Montana.”

Hiring a freelance editor can absolutely help whip your manuscript into shape. With the right editor, your story will be polished until it gleams, trad-publishing-ready, thus appealing to agents. How to find these miracle workers? Look for editors who are experienced publishing professionals in your genre. They have either worked as an editor for one of the traditional houses for a few-plus years or they are a traditionally-published successful author. They may even be literary agents (but be careful, more on this under The Bad). If they do not have the prerequisite publishing experience, then they will have a resume of books that they edited which have gone on to be successfully published. These editors are costly, but they will give you the highest odds of producing a manuscript that will eventually make it to the top. Often agencies will have a list of these editors on hand that you can ask for if an agent shows interest in your work. If you work with one of these editors, then yes, definitely mention it in the query letter.

The Bad. From a young age, Laura Bullion was destined to be an outlaw. Her father was a bank robber, and while working as a prostitute in Texas she joined the Wild Bunch gang, where she ran with outlaws like Butch Cassidy and the Sundance Kid. Bullion helped the gang with their robberies, and came to be known as “Rose of the Wild Bunch.” Bullion would help sell the stolen items, forge checks, and is suspected to have disguised herself as a man to help with heists. 

These editors you want to avoid at all costs. They are predators eager to take advantage of the vulnerable author. If an editor solicits you and/or promises you will be published at their “house” after hiring them, it’s probably a vanity press scheme. If an agent offers to edit your manuscript, claiming they will represent you after you’ve paid them for said editing, this goes against AAR’s (Association of Authors’ Representatives) Canon of Ethics. If an agent pressures you to work with a freelance editor and is insistent on a specific company, or an editor claims they can get you signed by a specific agent, be wary.** This is an old scam in which the agent gets a kickback from sending authors to said editor and visa versa. A quick online search of any suspicious person with “scam” in the search line will usually bring up red flags right away. Also be sure to check out Writer Beware on the SFWA website. They are constantly updating publishing scams to watch out for.

The Ugly. Eleanor Dumont was called Madame Moustache because of her appearance later in life. But when she was young, she was regarded as exceedingly beautiful. Dumont first made her reputation as a gambler in San Francisco in 1849, determined to cash in on the California Gold Rush. Her casino in Nevada City  was a success, and led to Dumont opening a second casino with additional games of chance. After the Gold Rush subsided, Dumont bought a ranch, but lost her fortune when she fell in love with a con man named Jack McKnight. When he sold the ranch and absconded with the proceeds, Dumont tracked him down and shot him dead.

These are the editors that are perhaps qualified to edit, but have never edited in the traditional publishing world. MFA students, other writers, English teachers, librarians, etc. fall into this category. To be clear, these are not actually ugly editors (just using the name to make it fit my oh-so-clever blog structure). They are often great proofreaders and much cheaper than The Good. Because of their lower rates, hiring them for a developmental edit over the more expensive experienced editors, is tempting. However, due to their lack of traditional publishing experience, they may not steer your manuscript in the direction someone in the industry would. These editors are more of a financial gamble, and you could be better off finding a critique partner that will do the same work in exchange for a critique from you. But you also may get lucky and stumble on someone who has a natural knack for developmental editing. If you hire one of these editors, it’s not necessary to mention this in the query.

As always, your best weapon is research. Before making a decision to partner financially with anyone in the industry, do your research to determine if they are the best option for your writing career.

*On my manuscript wish list is historical fiction about any/all of these female outlaws!

**I have recommended on occasion that an author work with a freelance editor because I really loved their story concept, but it needed too much editorial for me to take on. I also have a client who went to an editor on their own after I passed with notes, a year later the manuscript was in fantastic shape. I signed them immediately and sold the manuscript within three months.

Letting That Manuscript Go: An Agent’s Struggle

ice monster

On the surface we agents may seem cold-hearted. We crush dreams on a daily basis after all. But dig a little deeper and you’ll find we truly do care. Sometimes too much. One of the hardest things I face in the slushpile is letting go of manuscripts that I know are good, but I just can’t take on. And the reason is frustrating. There are so many authors out there and so few agents. I just don’t have the space for all of the good ones.

Right now I’ve whittled my submission pile down to 33 full manuscripts. And that’s a win for me. It was at 80. My goal is to have answers for them by the end of August, but I can only take on 1-2 more clients this summer. As I whittle the decisions get harder and harder. Occasionally I can spot a needed revision, pass notes along to the author, and hope that they will take long enough with the edits that by the time they resubmit there is space for them. But more often than not, I have to let it go. I loved it, but not enough. Perhaps it was a bit too quiet, or the author didn’t have enough of an online presence, or I’ve already got a client with a similar style. All of these seem like silly reasons to pass, but they are reason enough. And so, with a sadly inadequate letter, I say goodbye, hoping that the author will persevere and find a home for their writing.

Then I turn around and submit my clients’ work to editors who are faced with the same damn dilemma. Who not only have to fall in love but also have to make the decision to champion the manuscript, fight for it in acquisitions and convince others, such as marketing, to take it on. So no surprise agents get a lot of rejections too.

This business can be heartbreaking, causing us agents to form an icy defensive layer. But we are not cold-hearted. We wouldn’t be in this if we didn’t love books and the artists who create them. I hope this perspective, for those of you in the query trenches, inspires you that we are cheering you on even as we let it go.

let it go

Write Tip: Character Eye Color

We all want our characters to be special, unique, stand out from the crowd. And often writers attempt to achieve this, in part, by giving them “piercing” or “soulful” or “wide” eyes of a lovely shade of blue, ice, green, violet, hazel, etc. Basically any color except that plain old brown.

Elizabeth Taylor was famous for her “violet” eyes. Is your character as fabulous as Liz Taylor?

But if you were given a peek into the slushpile, you would be a bit embarrassed to realize by giving your character such special eyes, you’ve actually made them quite ordinary. If we were to postulate eye color statistics based off of characters in submissions, the world would be made up of mostly green and blue-eyed persons with a good chunk of beauteous hazel/violet-eyed gals in one corner and steely, silver/amber-eyed hunks in another. (There would also be a looot of white people, but that’s a post for another day.)

I may sound like a broken record at this point, but write with awareness. Don’t default to the easy way. Your character’s uniqueness should not be shown through their eye color but rather through the situation they are in (the plot) and how they handle it. Their looks are a part of who they are, but not what makes them stand out. Their appearance should be realistic, for many reasons, number one so many different readers can relate to them.

This is not a rule, just a suggestion to consider. Unless their eye color is super important to the story (for example Alanna’s violet eyes in the Song of the Lioness series. Her magic is purple to match, and the blue-eyed prince’s magic is blue) consider defaulting to brown, especially when there are many characters in the story. Because brown eyes can still be attractive, unique, special, windows to the soul, etc. (full discloser, my eyes are brown). And because statistics.

Percentage of eye color in the world according to the American Academy of Ophthalmology:

  • brown 55%
  • blue 8%
  • hazel 8%
  • green 2%
  • silver (rare)
  • amber (quite rare)
  • violet (extremely rare)

TWO PERCENT OF THE WORLD’S POPULATION HAS GREEN EYES. Something to think about. *While we are at it, two percent are red heads too. So that gorgeous green-eyed woman with the rich red hair? Reconsider. (I’m looking at you, romance writers!)

Love to hear opinions on this, agree, disagree?

Rejections – Slow Personal vs Quick Form – Writers Weigh In

Artwork by Shugo rai

In the life of a literary agent, the submission pile is a never-ending weight on our shoulders. As I write this, I have around 80 requested full manuscripts awaiting my response. But I’m looking to sign only two clients by the end of the summer, maybe three. So obviously 70+ are going to have to be rejected. And in my particular case, I feel a lot of guilt over the manuscripts that I can’t decide on. The ones that sit in my inbox for more than three months. I know what it’s like to be a writer with a novel on submission, how exciting a full request is and how heartbreaking a pass is on that full after months of hopeful waiting. So I can’t bring myself to send a form response to those writers that I’ve requested fulls from, especially when I’ve sat on them for so long. Which means I take even longer to respond because I want to add a personal touch to my response, a reason I am passing but yet an encouraging note over that. I assumed all authors felt the same way. But you know what they say about people who assume…

Almost half voted for a quick form rejection! This made me seriously rethink my strategy. Perhaps there is a middle ground? A form letter that has been tweaked? What do you think? Would love comments and further opinions on this as I continue to evolve my submission pile strategy.

UPDATE: April 14, 2016

Upcoming Conferences

Although I am closed to submissions until September, I will be attending two conferences in that time in which I will be accepting submissions from authors who pitch me at these conferences. The Chuckanut Writers Conference in June and the Pacific Northwest Writers Association in July. I’m looking forward to both these conferences!pnwa

If you are able to attend either of these please come pitch me! For advice on how to approach agents at these conferences read my post Conference Etiquette: Advice From A Literary Agent.

UPDATE: February 21, 2016

Closing To Queries March 1st

I will be closing to queries as of March 1st until August 1st to catch up with the slushpile. 
Mary C. Moore closing to submissions

Current query stats: All initial submissions have been responded to up to February 1st. If you queried before then and did not hear back, please resubmit via the form on my submissions page before March 1st.

During this hiatus I hope to respond to every full request of the 40 (+/- those that will trickle in while I’m closed) that are currently sitting in my to-read pile. I apologize to those who have been waiting since the end of November, and I appreciate your patience.

If I requested something from you at a conference, during #divpit or #pitmad, or WD Bootcamp, I will still consider your submission during this time. Use my email address that I gave you at the time to query.

Thank you all for your professionalism in this process.