I recently had the pleasure of participating in a Q&A on Twitter for authors via the wonderful #ontheporch community. It’s a hashtag for writers about writing run by these two lovely writers:
— MJ (@astarte525) June 12, 2017
— 🌹Tamoja 🌹(is here) (@Tammy_Oja) June 10, 2017
The theme for the hour was “Writing Commercial Fiction” and the discussion was both fun and fast.
I realized, as I often do during Q&A sessions with authors, how much information I take for granted as a literary agent. I have learned so much on the other side of the desk, and it’s easy to forget how mysterious it all seemed once upon a time. One particular question that appeared to cause a lot of anxiety was whether or not a manuscript fell into the “crossover genre.” Writers were unsure what crossover meant, yet they had heard it was important that their manuscript achieved that status. I’d be pretty anxious too!
So, to clarify. Crossover isn’t a genre, it’s an adjunct of the genre, and it’s used as a label in publishing mainly for marketing purposes. In a literal sense, your manuscript is crossover when it “crosses over” from one genre to the next, e.g. a thriller in an urban fantasy setting. Publishers love crossovers because they can potentially be bought by fans of both genres, i.e. it “crosses over” to different audiences, which means, more money.
Crossover can also pertain to the type of writing, e.g. you’ve written a romance but the language is so elevated it could be considered upmarket or even literary. In these cases the term crossover is often dropped and occasionally the commercial genre label is dropped as well, and instead it’s referred to “upmarket” or “bookclub” fiction.
The most common use of the term crossover (and where the most confusion seems to happen) is referring to the age range of the reader. In particular YA (young adult) novels are considered crossover when the publisher is hoping to reach not only teenage readers, but adult readers as well. For example, The Hunger Games was read widely by both kids and adults, and its crossover appeal is what drove a lot of its popularity. In the technical sense the reverse is possible, i.e. adult books can crossover to kids, but this is far less common, and not used in marketing. When pitching a crossover in age range, it’s always in terms of aging up, e.g. a middle grade that can appeal to young adults, YA to adults, etc.
So what does this all mean for you the author? Knowing if your manuscript is crossover or not, shows a better understanding of the market, which can only further help your submission. Unsure? Then stick to your main genre and reader age. An agent can spot a crossover even if it’s not stated as such. But if you do claim it’s a crossover and it’s not, then that may cause the agent to believe that you don’t understand the market you’re writing for or that you are trying to overcompensate for something lacking in the writing itself. This won’t kill your submission necessarily, but it won’t help.
Hope this helps and happy writing!