Comparable titles, agents love ’em, writers hate ’em.
They are a required part of my submission form, so I’ve seen the gambit of writers attempting to get out of answering the question. Multiple “n/a,” several “I don’t know,” and more than I care to count of “my manuscript has no comparable.” Even had annoyed emails asking why agents ask writers to jump through so many hoops.
There is a staggering amount of advice on how to query agents online, including how to choose your comparable titles. Search “comparable titles query” and multiple posts by successful writers and legitimate agents pop up.
#QueryTip = great comparable titles are: published in the past 2-3 years by major publishing houses and have a clear relation to your story.
— Sara Megibow (@SaraMegibow) June 13, 2016
Rather than regurgitate this easily accessible information, I’ll focus on what comps mean to me when considering a submission.
Whittling down submissions is like any other job application process, first the applicant has to meet the bottom line. I developed my submission form to ensure those that queried me already fit the mold of clients I’m looking for. It’s not a perfect system, but it works for the most part. I do have the occasional chuckle at some of the gaffes I’ve seen especially, as mentioned above, with the answers to the comparable titles section. Don’t worry though, there is only one answer to this section that will actually get you an auto-reject. To win this distinction you have to be an author who claims there is no comparable to your book, i.e. your manuscript is totally unique.
Not only is this not true, it’s incredibly egotistical on the part of the author, and that kind of ego is not one I want to work with. Close behind these “one of a kind” types are writers who say they are the next big franchise series, e.g. “My book is the next Harry Potter.” Perhaps it’s not their ego, but they might have the expectation that they will make the kind of money JK Rowlings does. And their agent will be expected to fulfill this dream or die trying under a mountain of anxious and demanding emails.
— Lauren Spieller (@laurenspieller) October 20, 2015
Answers such as “n/a” or “I don’t know” may not win you any points, but I won’t toss your sub. I will assume however that you are either lazy (not a great first impression) or unknowledgeable about the publishing industry (which makes me wary as I’m looking for long-term clients i.e. understand the time it takes to get published and the professional demands of being an author).
Moving on to authors who actually come up with comp book titles. First, thank you for trying. It is appreciated.
Those of you who use my clients’ work as comps. Clever idea, however be aware that I know these works more intimately than almost anything else on the shelves. I’ve helped edit, revise, flesh out characters, even out pacing, catch plot holes, develop marketing copy, title it and so on and so on. If you’re using one of them as a comp, be damn sure you’ve read it and your manuscript really does compare. Because I sure as hell will. . . and kudos for having the cajones.
Then there’s the chart-toppers like Divergent and Game of Thrones. These are over-used, and will not give your sub any distinction. I guarantee the past five fantasy submissions used GoT as a comp, so I’ll just glaze over these. Or there’s the old, even out-dated comps like Wicked or The Hobbit. I don’t mind these as much as many agents seem to, it at least shows me the author knows vaguely who their target audience is. What prevents old comps from adding to your submission package is that the odds that I know the editor are slim, and the imprint that first published these books may not be publishing similar books currently or may even be defunct.
Because that’s really why agents want to see comparable titles. If they are good, nay great, comps, then they will give us an instant idea of who and where to send it to. Recent books like The Star-Touched Queen and Certain Dark Things have both been mentioned or reviewed by me online. I know the editors of these books and I know the imprints that published them. If your book is comparable, then you have honed in on the right agent.
Not that I’m expecting you to stalk my social media or have perfect knowledge of what I’ve read recently. But if you write in the genre I represent and you choose comps that are moderately successful titles from the past year or two in that genre, chances are I’ve read them or at least heard of them and so know who published them. (If not, that’s on me.)
In closing, if you use recently published successful books as comps, they can really make your submission stand out of the pile. But if you don’t manage that, it’s okay. I’ll still consider your submission.